How to Exchange Links
Top Methods to Find Link Exchange Partners!
You may already be aware that link popularity is probably the most important factor to getting a number one rankings on the search engines. However there is something that most people forget when trying to do link exchange:
It's not just the quantity, but the quality of the links that is important!
Basically, "link farms" (or "free-for-all pages"), created only for the purpose of automatic link exchange, and where there are thousands of unrelated links, do not work any more. If you do link exchange with a link farm, your site can be severely penalized, especially with Google.
So, you need to find good quality sites, how do you do it? Well, there are two different ways.
1. Search for link partners in specialized directories that focus on link exchange. The Link Exchange Directory is one example. Other link exchange directories can be found here.
2. Purchase one-way links from a directory that organizes sales of links, such as LinkMarket.
3. Good quality sites are going to have high search engine rankings. So, what you can do is simply to search for the top 100 ranking sites on Google, or other search engines, for the keyword that you are interested in. For example, if your site sells wine, then you search for "buy wine" and "wine" or "wines" and find the top 100 sites for each of these keywords.
How to convince the webmasters to do link exchange with you? There are two ways you can do this:
1. Ask for a link exchange.
Since every webmaster is eager to get links pointing to his website, most webmasters will answer favorably to your request. However, you should write personalized email messages, and include in the email the main reasons that the other webmaster should exchange links specifically with your website. Tell the other webmaster that you have put a link to their site (show them the page where you have put a link). Then tell the webmaster that it will benefit their visitors to have a link to your website. Lastly, give an example of exactly where you suggest the link should be on their site, and an example of the wording that they could use. Link exchange html code might help even more! This makes it really easy for them to link to you.
2. Offer an incentive for the link exchange
If your product has an affiliate program, then you simply suggest that they promote your affiliate program on their site, and they will be able to get a commission for each sale for people coming from their site. Alternatively you can advertise on their site and pay a fixed fee.
Another type of incentive is to offer your product for free, or offer free advertising for their site on your site. There are several alternative ways to do this.
Here are some other important things you should think about:
- Try faxing or phoning Website owners. Faxes receive a lot more attention than emails.
- Make sure that your email (or fax) is individualized, and states the benefits for their site and their visitors.
- Make sure that your site has good quality content that people are going to want to link to.
- Make the email (or fax) personal. Use the webmaster's name if you can find it.
- If the webmaster doesn't respond to your first email, try emailing again a week later as a gentle reminder.
- Suggest anchor text for the link back to your site that contains the keywords that you want to rank highly for.
- Use a database to keep track of who you have emailed and their responses.
- Create a template email that you can use to save time BUT don't send the same email to everyone. Individualize!
- If you are sending out lots of emails you can use an emailing program to individualize each email.
Doing all of this by hand can be very tedious, so I recommend using an automated script such as LinkMachine to manage your links, generate your link directory, find new link partners and send out e-mails.
If your web host doesn't support Php, I recommend a stand-alone program such as Arelis. While not as convenient as an automated script, Arelis still saves a lot of time over doing it all manually.