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Link Exchange Software


Managing a quality link exchange directory is a terrifically effective method for improving a web site's ranking in search engine results. This makes it a necessary part of a serious SEO (search engine optimization) campaign.

Managing a link directory by hand can be a lot of work however - besides finding potential link exchange partners, it means contacting them, posting new links in your link directory, and regularly checking that link exchange partners continue to link back to your site.

Fortunately it's no longer necessary for webmasters to do all of this themselves - there are now several quality software tools out there that will automate most of this process for you.

Our top recommendation is LinkMachine. This new SEO link exchange software does it all, from automatically finding link exchange partners to creating a custom link directory that matches the rest of your site and checking for missing reciprocal links. Plus LinkMachine's unique InstantLinks system will get quality links pointing to your site literally overnight.

If your site doesn't support Php, we recommend the stand-alone program Arelis.

Below are brief reviews and comparisons of the various link exchange software options that are available.


Name LinkMachine
Site http://www.linkmachine.net/
Type Software/Service. Php script runs on your site's server.
Cost Standard version (Free) / Premium version ($69.95)
LinkMachine is a Php script that runs on your site's web server. It can be installed very quickly via the online installer available on the LinkMachine site. LinkMachine's unique InstantLinks system lets you exchange links with other LinkMachine users instantly, giving your link directory an immediate head start. The strength of LinkMachine's features, its price, and the ease of use make it my top pick.
Ability to exchange links with other members (Premium version only)
Finds relevant sites to exchange links with (Premium version only)
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name Arelis
Site http://www.axandra.com/
Type Software
Cost Standard version ($99.95) / Business version ($299.95)
Arelis is one of the most popular link exchange tools. It's seen a lot of updates over the years, and is feature rich. Great at finding sites to link with. Because it doesn't have an online component it is limited in its ability to interact with your site, link page updates are not automatic. Overall a fine tool.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name AutoLinksPro
Site http://www.autolinkspro.com/
Type Software. Php script runs on your web server.
Cost $59.97 (With installation service, $89.97)
AutoLinksPro is a Php script that runs on your web server and uses a MySQL database. The installation service is recommended. Automates the process of receiving link submissions, generating your link pages, tracking reciprocal links, and sending out e-mails.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name Automate Link Exchange
Site http://www.linkautomate.com/
Type Software. Php script runs on your site's server.
Cost $120 (With installation service, $145)
Automate Link Exchange is a Php script that runs on your web server and uses a MySQL database. It might be tricky for novices to install so the installation service is recommended. Automates the process of receiving link submissions and generating your link pages.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name InfoWizards PRO
Site http://www.infowizardspro.com/
Type Software. Php script runs on your site's server.
Cost $49.95
InfoWizards PRO is a Php script that runs on your server and uses a MySQL database. It has an automated install script. This has got some fancy features such as allowing visitors to rate your links. It generates customized link pages, either in dynamic Php or generated HTML. Doesn't have an option for helping to find link partners.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name Link Swapper
Site http://www.link-swapper.com/
Type Software/Service. Php or ASP script runs on your site's server.
Cost Free
Link Swapper covers the basics, and it's free. It will generate your categorized link pages, allow both yourself and your visitors to add new links, and check for reciprocal links. The link pages can't be customized and there are few bells and whistles, but a good basic tool for a small site.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name PHP Reciprocal Links Manager
Site http://www.phpjunkyard.com/php-link-manager.php
Type Software. Php script runs on your site's server.
Cost Free
This is a free Php script that performs the basic functions of an automated link directory - receiving link submissions, checking reciprocal links, and generating link pages. Not a bad bet if you're on a tight budget.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing



Name Zeus 1000 Internet Marketing Robot
Site http://www.cyber-robotics.com/
Type Software.
Cost $195
Zeus is a powerful tool for finding sites to exchange links with, exchanging and tracking links, and generating your link pages. It acts as an internet "spider" to search for potential link partners, as opposed to Arelis which queries search engines, so it better conforms with the terms of service of some search engines.
Ability to exchange links with other members
Finds relevant sites to exchange links with
Sends link exchange invitation e-mails
Generates customizable link pages
Automatically updates link pages on web server
Visitors to your site can add new links
Checks for reciprocal links to your site
Sends e-mail when reciprocal link missing